It is important to know your target audience in detail so that you are able to devise their favorite keywords. You should know their age, likes and dislikes that can help you in arriving at their keyword choice.
You should also know the specific industry words, which are used for conducting product searches. General product terms are not used for doing a search in a specific product. Many times, search engines are also quite confused when such terms are used. Moreover, when these general terms are used for searches, they can also get the web pages of competitors in the Search engine rankings.
It is recommended that one should focus on long tail keywords, which will definitely bring the web page into higher rankings. These keywords, which include more than three words, are a must for attracting high quality traffic.
Always select those keywords that have the highest tendency to being used for searches. Keywords with high search volumes can only help you in getting better search page rankings.
Then another way of getting the right keywords is to do a survey of the prospective and past visitors of the site. This survey will give you a large amount of information about which keywords were able to attract the maximum traffic. You can then include these keywords into your keyword database. The keywords would be more appropriate if the traffic had high purchase rates. It would be useless to draw a person to your site if he does not make any purchases.
Keyword research is definitely a crucial source of website optimization and should not be ignored. The right set of keywords can take your website leaps and bounds in terms of traffic and sales.
Lawrence Bergfeld
Learn How To Generate The Best Leads
Lawrence Bergfeld
917-399-6207
lpbergfeld@gmail.com
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